Creative Brands Group works with celebrities, artists, designers and brand owners to Quantify, Develop, Manage and Maximize their brands. We offer the following services:
ASSESS BRAND STRENGTHS
Through a series of strategy sessions with the client, our team of experts identify what aspects of the client's brand are commercially viable and marketable. Creative Brands Group prepares research, competitive analysis, financial models and forecasts to assist the client in blueprinting a plan to maximize the brand's potential.
IDENTIFY PRODUCT CATEGORIES
Creative Brands Group has a unique and cutting-edge insight into the kinds of products and markets that are most suitable for a brand. With a firm grasp on the strengths of the brand, Creative Brands Group then develops a focused list of potential product categories and markets to maximize profit potential and brand integrity.
Once an appropriate product and target market are identified, Creative Brands Group works with the client to develop a brand name, logo and message for the brand that will be incorporated into the merchandising and marketing of that product. A Brand Book may be developed by Creative Brands Group to use in prospecting suitable and qualified manufacturers, wholesalers, distributors and/or retailers.
Creative Brands Group provides design services to evolve the product from concept to concrete, including virtual product development and product design.
MERCHANDISING and MARKETING
Creative Brands Group incorporates the brand message in all areas of the marketing and merchandising of the product including presentations, website creation, collateral materials and product packaging.
MANUFACTURING and LOGISTICS
Creative Brands Group has extensive relationships with manufacturers in a variety of industries around the world.
Creative Brands Group can identify optimal retail and wholesale opportunities and build relationships with the appropriate distributors and retailers to fully exploit the brand's sales potential.
CBG provides full licensing management and contract negotiation, as well as new product development and approvals.
As a brand evolves, so does its reach, its marketing methods and means of distribution. This growth and evolution must be monitored and managed or the brand risks losing its goodwill and momentum. CBG makes it a point to continually update each brand's business and marketing plans, so as to maximize both revenue and longevity of the brand.